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BUILDING YOUR GRAMMAR

Brand identity, collections, materials and product execution for fashion, luxury and lifestyle brands.

BRAND CODES

COLLECTION LANGUAGE

MATERIAL CULTURE

VISUAL IDENTITY

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Ideas into worlds

A brand becomes visible through the worlds it creates.

Some brands launch products.
Others build a language.

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Virgili Studio develops collections, product identities and creative universes designed to shape how brands are perceived, remembered and desired.

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From ideas to fully expressed worlds, the office shapes the language through which brands become visible, wearable and lasting.

Sketch → Prototype → Fitting → Product → Image → Campaign

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COLLECTIONS TAKE

SHAPE

Collection Direction

 

Creative direction across menswear, womenswear, accessories and footwear developed through brand identity, collection language and contemporary aesthetics.

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  • RTW

  • Tailoring

  • Outerwear

  • Footwear

  • Accessories

  • Seasonal collections & capsules

  • Brand codes

  • Creative research

  • Visual research

  • Palette & materials

  • Collection supervision​

Product Development 

 

From prototypes to fittings, products evolve through construction, refinement and technical development.

 

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  • ​​​​Tech-packs

  • Sampling

  • Prototype developmentFittings

  • Fit correction & refinement

  • Product validation

  • Construction alignment

  • Production readiness​

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Material Intelligence

 

Fabrics, yarns, textures and finishes selected through fibre, hand-feel, performance, surface behaviour and construction purpose.

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  • Yarns & knit structures

  • Woven constructions

  • Woollen & worsted fabrics

  • Technical & performance fabrics

  • Leather & shearling

  • Surface developments

  • Jacquards & embroideries

  • Finishing & treatments

  • Material sourcing

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Knitwear,  Tailoring

& Product Culture

 

Different categories require different product cultures, constructions and manufacturing approaches.

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  • Knitwear

  • Tailoring

  • Outerwear

  • Eveningwear

  • Footwear

  • Accessories

  • Small leather goods

  • Luxury casualwear

  • Outdoor

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→ Explore Knitwear


→ Explore Outerwear & Tailoring


→ Explore Footwear & Accessories

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Manufacturing & Production

 

Collections developed through ateliers, manufacturers and specialised production partners. 

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  • Supply chain development

  • Production launch

  • Production follow-up

  • Manufacturing standards

  • Quality control

  • Supplier & production coordination

  • Production alignment

  • Delivery coordination

  • Made in Italy

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Archive, Image & Product Language

 

Sketches, fittings, references and materials evolve into long-term product identity.

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  • Silhoue

  • ttes

  • Visual research

  • Material archive

  • Collection continuity

  • Product language

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Explore Archive​

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PRODUCT UNIVERSE

Complete 

worlds
of expertise

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Outerwear & Tailoring

Sartorial
construction

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EXPLORE OUTERWEAR & TAILORING​​​

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Knitwear

Yarn culture
& soft structure

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EXPLORE KNITWEAR​​​​​

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Footwear & Accessories

Objects, materials and accessory language

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EXPLORE FOOTWEAR  & ACCESSORIES​​​​​

PRODUCT INTELLIGENCE LIBRARY

Creative archives, silhouette studies, fittings, material research and collection development connected to the Virgili Studio ecosystem.

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Build the
product language
of the brand.

Collections, categories, materials and product identity developed through creative direction, fittings, prototypes and manufacturing continuity.

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For brands seeking stronger collections, clearer product positioning and more recognisable product worlds.

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