We structure and supervise:

• Price Architecture & Value Ladder

• Merchandising Logic & Drop Structure

• Channel Strategy (retail/wholesale/selective distribution)

• Market Sequencing Plan (timing + geographies)

• Launch Playbook (what, when, how, with what assets)

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The objective is not visibility, but market clarity and commercial effectiveness.

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We ensure that:

• the product is correctly positioned

• the offer is understandable to the customer

• the brand enters the market with intent and discipline

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Outcome: products that do not just exist — they perform in the market.