COMPLETED
Level III · Delegated Executive Mandate
ORATIO
Executive Mandate
Product Governance · Industrial Structure
Channel Expansion · Luxury Menswear
CPO
Delegated authority — full scope
€12M
Ownership-backed investment governed
Conf.
Full record · qualified access
Governed product architecture and supply chain, enabling structured commercial expansion. Mandate delivered within defined authority perimeter across product development governance, supply chain architecture and channel structure. CPO-level authority delegated by ownership — full accountability within the mandate scope for product, industrial and channel decisions.
CONDITION AT ENTRY
Strong ultra-luxury menswear brand with an established identity, lacking formalised governance structures. Product architecture to be built from first principles. Value chain to be designed and implemented end-to-end. Product dna and codes to be defined and institutionalised. Design system to be rebuilt and aligned with brand architecture. Commercial channel structure for scalable expansion to be defined and executed.
AUTHORITY EXERCISED
CPO-equivalent authority. Full accountability for product governance, supply chain architecture and channel structure decisions.
STRUCTURE BUILT
Product architecture governance system. Supply chain structure. Commercial channel expansion framework. Design system and brand codes. Decision protocol installed.
MEASURABLE RESULT
€12M ownership-backed investment governed. Commercial expansion executed within structured authority model. Mandate completed.
PRESS: The Sartorialist · Icon Vanity Fair Italia Vogue Italia GQ Italia All Press →
ORATIO
Luxury Menswear
At Oratio, Virgili Studio Consulting guided the brand’s evolution into a distinctive luxury menswear and retail proposition, leading the definition of its brand DNA and aesthetic codes, the end-to-end construction of its Made in Italy supply and value chain, and the full lifecycle management of product and business development.
The engagement combined creative direction, product architecture and strategic governance, ensuring alignment between design vision, industrial execution and commercial performance. The result was a coherent, scalable brand system capable of supporting collection development, retail presence and international commercial growth.