At Oratio, Virgili Studio Consulting guided the brand’s evolution into a distinctive luxury menswear and retail proposition, leading the definition of its brand DNA and aesthetic codes, the end-to-end construction of its Made in Italy supply and value chain, and the full lifecycle management of product and business development.

The engagement combined creative direction, product architecture and strategic governance, ensuring alignment between design vision, industrial execution and commercial performance. The result was a coherent, scalable brand system capable of supporting collection development, retail presence and international commercial growth.