Virgili Studio operates across direct brand ownership and strategic brand leadership, applying a consistent and disciplined framework to build brands - from first principles to product systems and market execution.

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Paraggi and noMade are wholly owned by the founder and developed internally within Virgili Studio.
These proprietary brands are owned, operated and engineered as permanent laboratories for product governance, creative direction and industrial execution, enabling direct control over strategy, product architecture and supply chain.

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Lunaria and Oratio are not founder-owned brands, but were also built from the ground up and directed through full creative and strategic leadership roles, applying the same principles and decision frameworks used across proprietary and advisory work.

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Across both owned and non-owned brands, Virgili Studio has overseen end-to-end brand creation and development, spanning brand architecture and DNA definition, aesthetic codes and visual language, creative direction and design governance, product development and industrial setup, as well as brand positioning and market strategy. For all projects, this scope extended to strategic business development, covering wholesale and retail channels alongside multi-market expansion.

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Virgili Studio supports brands at different stages of growth - engaging emerging brands to build disciplined product systems, supporting established brands through governance and scale, and advising luxury groups on creative and product governance.

All engagements share the same underlying framework: the methodology remains constant, while the scope is intentionally flexible. Full brand leadership is one possible application; focused, phase-specific advisory is equally central to the way Virgili Studio works.

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Together, this integrated experience reflects the studio’s ability to operate seamlessly between senior advisory distance and hands-on execution, applying structured governance across strategy, product and growth.