PARAGGI​

Contemporary High-End Knitwear

At Virgili Studio Consulting, Paraggi represents a fully developed brand-building case study, conceived and led end-to-end by our studio.

​

We created Paraggi from the ground up as a long-term high-end knitwear platform, defining the brand’s DNA, aesthetic codes and positioning, and structuring a coherent and scalable identity with international relevance.

​

Our role integrates creative direction and product management A–Z, encompassing collection architecture, material research, Made in Italy manufacturing and sustainable value-chain optimization. Each collection is designed to balance timelessness and contemporaneity, ensuring consistency across seasons while supporting commercial performance and margin discipline.

​

Paraggi stands as a concrete demonstration of our ability to build brands — not just products — through the alignment of vision, industrial execution and commercial intelligence.