V I R G I L I
C O N S U L T I N G S T U D I O
Enduring brands, engineered through product intelligence.​​
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Executive leadership and boutique consulting for fashion and luxury brands.
Virgili Studio aligns brand vision, product excellence and commercial performance - from concept to collection, from Made in Italy supply chains to international scale.
We operate where strategy becomes product, and where product becomes business.
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From sketch to market.
From vision to execution.
​​​​​Virgili Studio acts as an executive operating partner, applying an end-to-end framework to build and govern brands from the ground up - from initial creative vision to product systems, industrial execution and market performance.
Our role is not advisory in the abstract, nor creative in isolation.
We bring decision authority, product intelligence and commercial accountability to brands navigating launch, transformation and scale.
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Virgili Studio is led by Alessio Virgili, a senior executive with over 22 years of experience across brand creation, product governance and international growth in fashion and luxury.
Our consulting is shaped by real operating roles - as founder, managing director and executive leader - not by theoretical frameworks.
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22+ years in fashion & luxury
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Founder & Managing Director of multiple ventures
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End-to-end expertise: vision → product → market
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International exposure
Our Philosophy
​Enduring brands are not built through creativity alone. They are built through clarity, discipline and governance. Our framework integrates creative direction, product intelligence, brand governance and growth strategy into a single decision-making system. Creativity is governed as a strategic and industrial force, directly connected to product architecture, supply-chain logic, margin integrity and market execution. We build systems.
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A Complete Framework.
A Targeted Engagement.
The Virgili Studio framework is always systemic and coherent. The engagement defines where within the system we assume direct responsibility.
Our consultancy is modular by design, not by fragmentation.
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What changes is not the methodology, but:
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the point of entry into the system
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the scope of responsibility exercised
Full brand leadership is one possible application, not a condition of engagement. Focused, high-impact advisory on specific phases is equally central to our work.
WhatWeDo
Within the Framework
We support brands through three integrated pillars:
Brand & Creative Leadership
Defining brand vision, codes and architectures that guide product, image and communication decisions.
Product & Supply Chain Excellence
Engineering collections that perform — from product architecture and development to Made in Italy manufacturing, aligning quality, timing and cost without compromising identity.
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Commercial Growth & Governance
Structuring retail, wholesale and go-to-market strategies with margin awareness, scalability and operating discipline.
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Our Operating Framework
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Virgili Studio operates through an integrated framework that governs brands from concept to market.
The methodology is systemic; the engagement defines where within the system we assume direct responsibility.
SUSTAINABLE INTELLIGENCE
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Sustainability is not treated as a communication layer, but as an operational outcome of product intelligence.
Material selection, supplier qualification, supply-chain governance and product longevity are embedded into core brand and product decisions, ensuring quality, traceability and long-term value creation.
HowWeWork
Virgili Studio works with a limited
number of brands at a time,
prioritising depth of engagement over volume.
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We lead brands through clearly governed phases - from strategic diagnosis to execution and scale - ensuring coherence between vision, product and market at every step.
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The same framework applies across different contexts:​
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Emerging brands, where we act as builders, establishing disciplined product systems.
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Established brands, where we act as architects, governing scale and complexity.
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Luxury groups and complex organisations, where we act as governors, ensuring coherence across brands, markets and teams.
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The framework is one.
Only the point at which we exercise direct responsibility changes.
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Most consultancies stop at ideas.
Virgili Studio operates where decisions are made,
accountability is assumed and brands are built to last.
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For selected advisory mandates, Virgili Studio operates under confidential engagement.