REPORTED DEVELOPMENT
Iron Mountain published research on 19 October 2026 reporting that 86% of surveyed organisations experienced AI-project delays or cancellations attributable to data problems. Seventy per cent reported difficulty effectively tracing the lifecycle of information used in AI models.
This is supplier-commissioned research based on participants' statements. It does not establish equivalent percentages across all businesses or specific results for fashion and luxury.
WHY IT MATTERS TO THE MARKET
Preparing, classifying, updating and governing information introduces costs that must be evaluated before AI implementation.