REPORTED DEVELOPMENT
Kearney research covers 106 retail, consumer-goods and luxury companies. A secondary summary published on 26 October reports operational activity at five of six digital natives, eight of sixteen national or specialist retailers and two of fifty-three consumer-packaged-goods companies. These counts were not checked against the original tables in the supplied material.
WHY IT MATTERS TO THE MARKET
Declared maturity, available functionality, actual usage, completed transactions and ROI are different measures.