REPORTED DEVELOPMENT
Highstreet.io's Route to Digital Excellence took place on 22 October at Spazio Gessi, Via Manzoni 16A, Milan. The programme included discussion of e-commerce through AI agents, conversational search and marketplaces with representatives from Dsquared2, Zalando and other operators, alongside presentation of the research Oltre il sito eCommerce.
The event was by invitation. Attendance and research results were not verified in the supplied material.
WHY IT MATTERS TO THE MARKET
The programme connects fashion and luxury commerce with changes in AI-mediated product discovery and marketplace distribution.